Want to ride like Froomey? Then you’ll need this very special porridge blended from secret ingredients and put into a very snazzy packet. Be careful to take this at the bottom of very steep climbs or within the last 2km of a race for best effect. Is this marketing a step too far? Here’s what Team Sky have to say:
Team Sky’s Head of Nutrition Nigel Mitchell said: “Breakfast is the most important meal of the day and this innovative range of great-tasting, convenient and widely available products is very exciting.
Both the Team Sky Porridge and Smoothies contain a rich source of high quality protein, complex carbohydrates and fibre that will help provide a slow release of energy to keep you energised and feeling fuller for longer.”
I’ll let you make up your own mind but you have to admire the genius of the marketing department. Keep your eye out here for Busy Biking’s own branded spoon, ideal for stirring your Sky porridge. Available in titanium or carbon